Liza Aboud, MBA, ABC, develops customer, Voice of the Customer and User Experience strategies to enhance the customer experience. She uses Design Thinking principles to optimize current and new electronic services. She also oversees the LTSA's corporate and customer communications functions.

Prior to joining the LTSA in November 2007, Liza was the National Director of Marketing at a Canadian law firm. She has over 25 years of strategic marketing, communications and investor relations expertise gained in the legal, technology, utility and advertising sectors.

Liza is a member of the Board of Directors of Ridley Terminals Inc., and a member of the Greater Vancouver Board of Trade Civic Affairs Committee. She has a BA in Economics, and a Master of Business Administration in Marketing and International Business, both from McGill University. She is accredited by the International Association of Business Communicators.