Updating the LTSA Logo
In 2005, LTSA was formed as a publicly accountable, statutory corporation responsible for the land title and survey systems of BC. Approaching our 20th anniversary in January 2025, the organization is introducing a refreshed logo that recognizes our legacy while incorporating updates to meet today’s graphic standards.
LTSA’s refreshed logo connects our organization’s past, present and future with an updated version of our original ‘keystone’ graphic, representing our central and supporting role in providing innovation, integrity and trust to the real property market.
While the LTSA logo has been updated, our commitment to our customers remains the same. LTSA will continue to work towards fulfilling our vision of a real property market that is trusted and transparent, providing products and services that provide accurate, secure and efficient land-related information.
Beginning in October 2024, customers and stakeholders will begin to see LTSA’s refreshed logo across our products and services, including our websites, systems and materials. We look forward to continuing to achieve our existing purpose, mission and vision with our updated brand identity.
Q&A
Why has LTSA’s logo changed?
The LTSA logo was originally created when the organization was formed 20 years ago. The original logo is evolving to meet current needs for digital and online uses. We have also made changes to the our colour palette and related brand elements to meet current accessibility standards.
What does LTSA’s updated logo represent?
LTSA’s updated logo is a fresh version of our original logo. The graphic, comprised of three wedge-shaped rectangles, are referred to as ‘keystones’ and represent our supporting role in providing strength and stability to the real property market. The keystones can also be seen as parcels of land or building infrastructure, serving as visual metaphor for the work we do.
When will I see LTSA’s new logo on documents and materials?
The updated LTSA logo is being introduced in October 2024. The new logo will appear on our products and services over time. For a period, the original logo may continue to appear on some materials as we work to update our content. This will not affect the accuracy or intent of published information.